PSV Eindhoven: Brainport Eindhoven (business consortium) to become main shirt sponsor from 2019-20

Brainport Eindhoven, a consortium of businesses including ASML, Philips, High Tech Campus Eindhoven, VDL Group and Jumbo Supermarkets, will become an official partner and main shirt sponsor of PSV Eindhoven (Eredivisie) from the 2019-20 season, announced the Netherlands club on 25/03/2019. The duration of the partnership has not been communicated.

The partnership between Brainport Eindhoven and PSV is the second level in the club's sponsorship hierarchy. Brainport Eindhoven will succeed the electricity supplier Energiedirect.nl, the current main shirt sponsor of PSV Eindhoven since the 2016-17 season. The financial value of the contract is estimated at €6m per year, excluding performance bonuses, until 30/06/2019.

"They will collaborate in the field of innovation, vitality, entertainment, development and recruitment of talent. All parties share the ambition to put the Eindhoven region on the map as global leader in knowledge, high-tech development and innovation," said PSV Eindhoven.

"We will be able to reach a wide audience by means of this innovative collaboration" (H. Valk…