F1: Animoca Brands becomes partner of Formula One Group and launches a blockchain-based video game

Animoca Brands, a Hong Kong-based developer of mobile video games, has become a partner of Formula One Group and is launching a blockchain-based video game titled "F1 Delta Time", announced Animoca Brands on 26/03/2019. The game will be available on mobile and tablet from 10/05/2019.

Animoca has therefore acquired a sub-license for the use of F1 teams and drivers for its video game. "The game will have a collectible component based on non-fungible tokens (NFTs) as well as a racing component utilising those NFTs," said Animoca Brands.

"Securing a partnership to make blockchain games with Formula 1 - one of the most recognised brands in sport - is a notable achievement. We will leverage Formula 1's considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain," said Yat Siu, co-founder and chairman of Animoca Brands.