DFL: "Generation Z (1997-2009) more willing to pay for content than older generations" (study)

"Generation Z (people born between 1997 and 2009) appreciates high-quality content and is more willing to pay for it than older generations are," according to the "Future Study Bundesliga Consumption" (document available to download) published by the WHU-Otto Beisheim School of Management (WHU) commissioned by the Deutsche Fußball Liga on...