BKT: 34+ times the engagement on Facebook thanks to the Coupe de la Ligue (The Metrics Factory)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, partner of the LFP and title sponsor of the Coupe de la Ligue for the 2018-2024 cycle (since 12/09/2018), has increased its Facebook engagement by 34 times, thanks to the 2018-19 Coupe de la Ligue BKT, according to The Metrics Factory, a French consulting agency specialised in the measurement and optimisation of digital engagement of brands, on 01/04/2019.

"On social networks, BKT takes the floor first and foremost to promote its products. On Facebook, where the brand has 268,000 likes, it is mainly photos of tyres and tractors that are published by the brand," explained the consulting agency.

"In terms of performance, BKT's posts on the Coupe de la Ligue were much more commented on, shared and liked. On average, a BKT post generates 12 engagement actions (like+comment+share), while a BKT publication about the Coupe de la Ligue generated 426. When it comes to the Coupe de la Ligue, BKT multiplies its engagement by 34," added The Metrics Factory.

• The final of the Coupe de la Ligue BKT (RC Strasbourg Alsace Activity…