India: 12.9% of Internet users are willing to pay to watch the FIFA World Cup (Ampere Analysis)

In India, 12.9% of internet users are willing to pay to watch the FIFA World Cup, according to a survey of 2,000 Indian internet users conducted by the British firm Ampere Analysis, whose results were published on 18/03/2019.

Four other international sporting events rank ahead of the Football World Cup, according to the survey: three cricket competitions (ICC Cricket World Cup, ICC World 20 and the Indian Premier League) and one tennis event, the Wimbledon tournament (13.8% of internet users say they are willing to pay to watch the Grand Slam tournament).

According to the survey, 8.8% of viewers are willing to pay to watch the Premier League, 9.6% for the US Open Grand Slam tennis tournament, 7.1% for the Summer Olympics and only 2.8% for the NBA.

• The sports pay-TV market in India is dominated by Sony Pictures Networks India Sector: Indian audiovisual groupFounded: 1995CEO: NP SinghHead of sports : Rajesh Kaul Shareholding: Sony Pictures Entertainment is a subsidiary of Sony Entertainment Inc. Subsidiaries: Sony… and Star India Sector: Indian audiovisual group, 40 pay…