F1: Puma becomes exclusive merchandise retail partner for the distribution of branded products

Puma has become Formula One Group's exclusive merchandise retail partner since 2019, as part of a multi-year agreement, according to the German brand on 04/04/2019. "From the start of the 2019 season. This year, Puma stands and superstores will be present in 17 out of the 21 Grands Prix in the calendar," said the brand.

"Puma has gained the rights to design, produce and sell Formula 1-branded products trackside," added the German sports equipment manufacturer. In addition, these marketing rights for derivative products concern the 10 F1 teams, including those that are not in partnership with Puma. The German brand is already a partner of four teams: Scuderia Ferrari, Mercedes-AMG Petronas Motorsport, Aston Martin Red Bull Racing and Rich Energy Haas F1 Team.

Puma will also distribute official products and accessories from Formula One Group's licensing portfolio such as Codemasters (video game publisher) and BAPE (clothing). The German brand has been active in the world of Formula 1 since 1999.

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