UEFA: a strategic communications guide for the development of women's football

"A strategic communications guide (document available to download) is being issued by UEFA to help the associations establish communications plans and initiatives that not only promote the game but also increase awareness of and interest in women's football," said the European body on 02/04/2019.

"The project comes under the auspices of the UEFA GROW programme (see below), which offers crucial support to the national associations in a variety of areas to help nurture football across Europe. The guide gives the associations, leagues and clubs comprehensive advice on how to create and maintain an effective communications plan - identifying objectives, defining a strategic approach, profiling a target audience, developing key messages, creating visual and editorial styles, and establishing ways of measuring the success of the plan," said UEFA.

"Women's football offers our game the most potential for growth. It is our priority at UEFA to help each [association] maximise the opportunities for its development," states UEFA's strategic communications guide.

Examples of initiatives in…