O. de Marseille: "Increase the number of Vélodrome OM Tour visits fivefold" (L. Colette, CEO)

News Tank Football - Paris - Spotlight interview #144444 - Published on
©  D.R.
Laurent Colette - ©  D.R.

"The OM Tour is the first opportunity for fans, tourists, city and regional residents to visit the heart of the Stade Orange Vélodrome (66,264 capacity). We have been able to do this until now with Arema, but it was not OM certified. It is an additional major tourist attraction for the city of Marseille (FRA). In 2018, 43,000 visits were made. The idea is to increase this number fivefold in two years," said Laurent Colette, CEO of Olympique de Marseille (Ligue 1 Conforama), to News Tank Football on 02/05/2019.

The club has launched the new visits to the Orange Velodrome, under the name "OM Tour", since 03/04/2019. The OM Tour includes a large chronological timeline dedicated to the history of Olympique de Marseille, a space dedicated to the club's Champions League victory in 1993, the dressing room of the Marseille players and the players' entrance tunnel to the pitch. This is the first step in the development of Olympique de Marseille's strategy for its stadium since the club regained its exclusive commercial use from Arema on 22/12/2018.

"We have had the exclusive control of the…

©  D.R.
Laurent Colette - ©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode