"The French LFP needed to be in the business of new customer acquisition first" (M. Glickman, G2)

"How can we talk about the Ligue 1 fan experience without first addressing demand. Because there are a lot of empty seats in the stadiums. Although we covered the fan experience in our presentation, G2 emphasized that the LFP needed to be in the business of new customer acquisition first. The LFP responded very well to that, and they hired us...