2018 World Cup: inauguration of the "Budweiser ReCup Arena" made from 50,000 recycled cups
The beer brand Budweiser, official sponsor of the 2018 FIFA World Cup and subsidiary of AB InBev Efes, has inaugurated the "Budweiser ReCup Arena" an artifical football pitch in Sochi (Russia) "made from more than 50,000 recycled Budweiser Red Light Cups, collected during last summer's FIFA World cup," announced AB InBev on 04/04/2019.
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