Stade de Reims: OneGum (chewing gum) releases a "quirky" advert featuring club players

News Tank Football - Paris - News #144910 - Published on
©  D.R.
©  D.R.

OneGum, a French start-up specialised in energy chewing gum, has activated its partnership with Stade de Reims (Ligue 1 Conforama) through the release of "a quirky and exciting advertising spot," announced the club on 08/04/2019. The advert was first shown on the screens of the Stade Auguste-Delaune (21,700 capacity) during the Stade de Reims - LOSC Lille game (1-1, Matchday 31 of the 2018-19 season) on 07/04/2019.

"The promotional film mocks the iconic advertising that Zinedine Zidane (FRA) shot for Volvic in the early 2000s. Already a supplier to the French team since 2016, and now a partner of Stade de Reims for the entire 2018-2019 season, the young Parisian start-up OneGum helps the club's players to achieve their potential every week," explained OneGum.

"Distributed by medical staff according to the specific needs of each player, OneGum, with its energising effect, allow the team's stars to boost their physical and mental capacities and to always be on top. Moreover, the Remois had an excellent season, with 13 matches unbeaten and beating Olympique de Marseille and Olympique…

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode