LaLiga Santander: Uber activates partnerships with Real Betis Balompié and Sevilla FC for the derby

Uber, a mobile application that connects independent drivers with passengers registered on the platform, is activating its partnership with two of Sevilla's LaLiga Santander clubs, Sevilla FC and Real Betis Balompié, by launching a communication campaign on 10/04/2019.

The activation will take place ahead of the Sevilla derby (Matchday 32 of the 2018-19 LaLiga Santander season), held at the Estadio Ramón Sánchez-Pizjuán (42,714 capacity) on Saturday 13/04/2019 (kick-off at 20:45 CET).

"El Gran Derbi between Real Betis Balompié and Sevilla FC is a match of the highest rivalry in which there is no room for violent or exclusive attitudes. The two teams from Seville have joined Uber to promote an awareness-raising campaign aimed to outline the importance of living together, respect and tolerance between the two teams and their fans," said Real Betis Balompié on 10/04/2018.

As part of this campaign, a short film featuring a homosexual couple composed of a supporter of each of the two clubs who wish to get married, directed by the Spanish director Fernando Colomo, was put online. "We…