Serie A TIM: AS Roma opens an official account on the Chinese social network TikTok

AS Roma (Serie A TIM) have opened an official account on the Chinese video sharing platform TikTok, according to the club on 11/04/2019. Roma are the second club of the Italian league to open an account on the social network after FC Internazionale Milano, which has had an account since December 2018.

"The club, widely considered one of the leaders in social media content and digital innovation, will use the app to reach and engage with a new audience online. (...) The new Roma account, which published its first post on the platform on Monday, will share short videos from life in and around the club - on and off the pitch - each with its own mini soundtrack," said AS Roma.

"We've been working with TikTok to launch an AS Roma presence on the app for some time, so we're delighted to finally make the account official today. We're always looking for creative ways to connect with our fans and experiment with new content. With TikTok, we see a lot of potential to reach a new and younger audience," said Paul Rogers, head of digital media for the Italian club.

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