Sponsorship: Heineken activates its partnerships for UEFA and Formula One's visit to Shanghai

The Netherlands beer brand Heineken has activated its partnerships with UEFA and Formula One Group by bringing together former football players (Luis Figo, Xabi Alonso and Clarence Seedorf) and F1 drivers (retired Nico Rosberg and Frenchman Pierre Gasly) in Shanghai (CHN) at a stand specially designed for the occasion on 10/04/2019.

The players and drivers took part in a demonstration during which they all played football and Cuju (an ancient Chinese game close to football).

The event took place as part of the Champions League Trophy tour and alongside the Chinese Grand Prix, celebrating the 1,000^th Formula One GP. Heineken is also a title partner of the Chinese Grand Prix and of the "Heineken F1 Shanghai Fan Festival", an event planned to accompany the Chinese GP, from 12 to 14/04/2019. The festival offers visitors a variety of F1-themed activities.

•   Heineken Sector: Beer group Founded: 1864 Main brands: Heineken, Amstel, Desperados, Sol, Strongbow, Affligem, Foster's, Bulmers, Tigers, Sudden Death, Grimbergen, Cruzcampo, Sagres, Birra Moretti, Tecate… has been a global…