SpoBIS: Borussia Dortmund wins the 2014 Sports Marketing Prize

Borussia Dortmund (Bundesliga) were awarded the 2014 Sports Marketing Prize at SpoBIS, a forum dedicated to sports business in Düsseldorf (GER), on 04/02/2014. The award recognises the "From Dortmund With Love" campaign, launched by the German club during the final of the 2012-13 Champions League against Bayern Munich (1-2) at Wembley stadium in London (ENG) on 25/05/2013.

For the campaign, Borussia Dortmund toured London with several yellow and black - the club's colours - trucks with the inscriptions "Thanks a million for inventing the game we love" and "From Dortmund With Love". The club also implemented several communication operations, all coordinated with yellow and black colours. "With this campaign in London, we wanted to do one thing: to say thank you," said Dennis Thom, director of marketing for Borussia Dortmund. "Thank you to our fans for their support and thank you to the English for having invented the sport we love so much."