Ligue 1 Conforama: Intersport (sporting goods) becomes a partner of LOSC Lille from 2018-19

Intersport France, a sporting goods distribution network, has become a partner of LOSC Lille (Ligue 1 Conforama) from the 2018-19 season, according to the French club on 19/04/2019. The duration and the value of the partnership have not been communicated. " The objective of this partnership is to ensure the best development of LOSC's commercial activity," said the club.

Intersport has the status of "LOSC Label", the fifth level in the sponsorship hierarchy of the Lille club. Additionally, the brand has been displayed on signage at the Stade Pierre-Mauroy (49,082 capacity) since 18/01/2019. Consequently, Intersport has become a partner of a tenth Ligue 1 Conforama club in 2018-19.

"This alliance will also be materialised by the Intersport cooperative managing the merchandising rights of LOSC: the rights and products derived from the club, but also the operation of the two official LOSC shops. The brand, which is present in 45 countries, is now the new operator of all LOSC branded product sales outlets," explained the club.