Serie A TIM: RadiciGroup (chemicals) extends as main shirt sponsor of Atalanta BC for 2019-20

RadiciGroup, an Italian chemical group, has extended its partnership with Atalanta Bergamasca Calcio (Serie A TIM) as the main shirt sponsor of the Bergamo (Lombardy, ITA) club for the 2019-20 season, on 18/04/2019. This is a first-level agreement in the club's sponsorship hierarchy.

The agreement will cover all the competitions in which Atalanta BC compete in 2019-20: Serie A TIM, Coppa Italia and Champions League/Europa League (in case of qualification). RadiciGroup became a partner of the Italian club on 24/08/2017, with an initial agreement which made the chemical group the main shirt sponsor of Atalanta in the Europa League and TIM Cup for the 2017-18 season.

During the 2017-18 season, Atalanta BC's main shirt sponsor in the Serie A TIM was Veratour, an Italian travel agency. The Atalanta shirt sponsorship space is estimated at €2m during the 2018-19 season.

"RadiciGroup's presence in the Atalanta family is a strong message for the Bergamo region" (A. Percassi, Atalanta BC)

• "RadiciGroup's presence in the Atalanta family is a strong message for the Bergamo (Italy) region and…