World Rugby: Strive Sponsorship appointed in order to "evaluate opportunities within eSports"

"World Rugby has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to evaluate relevant opportunities within the video gaming and eSports industry," said Strive on 16/04/2019.

"As the traditional media landscape fragments, engaging fans across multiple touch points grows in complexity and priority. Tapping into the digitally native gaming and eSports industries could offer unique opportunities to address these current challenges," said the consulting firm.

"Video gaming and eSports has enjoyed notable participation and viewership growth, and demonstrated impressive engagement rates, despite the battle for people's attention intensifying. All Ears Group's FIFA TribeAllTruth report showed 56% of FIFA (published by EA Sports) gamers had played for over 47 hours in the first seven months of 2018 alone, as long as a regular football season," added Strive.

"We're keen to better educate ourselves in the world of gaming and eSports" (T. Hill, World Rugby)

• "We're keen to…