Premier League: AXA (insurance) becomes a training kit partner of Liverpool FC for 2019-20

The French insurance company AXA has extended its partnership and has become a training kit partner of Liverpool FC's (Premier League) men's and women's teams for the 2019-20 season, announced the English club on 03/05/2019.

The agreement represents a fourth level partnership in the sponsorship hierarchy of Liverpool FC, the insurance company is currently a "global insurance partner" (fifth level) of the club. AXA became a partner of Liverpool FC's men's and women's teams for four seasons (2018-2022) on 04/10/2018. AXA succeeded Vitality, a British health and life insurance group that was a partner of Liverpool FC for the 2014-2018 period.

AXA will replace BetVictor, a sports betting and gambling operator and official training kit sponsor of the club for the 2016-2019 cycle, following an agreement signed on 01/07/2016.

"AXA will also continue working closely with the club's men's and women's teams, managers, coaches and health professionals to support the shared goal of promoting healthy wellbeing and lifestyle. This is line with AXA's global tagline 'Know You Can' which…