LaLiga TV rights (2019-2022): Mediapro acquires the last two free-to-air lots for Spain

The Chinese-Spanish audiovisual group Mediapro has acquired Lots 1 (one game per LaLiga Santander matchday for free-to-air and exclusive broadcast) and 3 (two games per LaLiga 1|2|3 matchday for free-to-air and exclusive broadcast) of the LaLiga domestic TV rights tender (issued on 15/04/2019) for the 2019-2022 cycle, on 06/05/2019. All lots have now been allocated.

The values of the agreements have not been communicated. However, the Spanish Professional Football League admits that "none of the offers received reached the reserve price," according to local media on 06/05/2019.

Mediapro had previously acquired Lots 2 and 7 (summaries of the matches for free-to-air broadcast and the live broadcast of matches in public places) for €160m per season on 25/06/2018. On the same day, the telecommunications operator Telefonica acquired Lots 4 and 5, nine matches (out of 10) per LaLiga Santander matchday, including the first choice, for €980m per season.

Telefonica then acquired the exclusive pay-TV broadcast rights for all 462 LaLiga 1|2|3 matches per season, as well as the six play-off…