Sponsorship: "Rights-holders will miss out on £14bn in unrealised revenue in 2019" (Two Circles)
"Brand spend on sports sponsorship will grow to £35bn (€41bn) globally in 2019," said the British marketing agency Two Circles on 02/05/2019. "Collectively, sports rights-holders' sponsorship assets are worth £49bn (€57bn) globally. However, due to unsold inventory, unreported engagement and outdated asset-packaging, this means rights-holders...