Premier League: National Geographic Partners (organisation) partners with Arsenal FC until 2020-21

National Geographic Partners, a joint venture between the American non-profit scientific organisation and TV channel of the same name and The Walt Disney Company, has entered a branded content partnership with Arsenal FC (Premier League) until the end of 2020-21, announced the club on 07/05/2019.

The purpose of the partnership is to "create new storytelling content to highlight the tourism opportunities that our official partner, Visit Rwanda, has to offer," explained the club. The Rwanda Development Board, the Rwandan agency for international investments, through its subsidiary The Rwanda Convention Bureau, in charge of promoting tourism in the East African country, has been an official partner of the London club since 23/05/2018. The Visit Rwanda logo is currently being displayed on Arsenal FC's shirt sleeves for three seasons (2018-2021).

"The creation of these stories will utilise National Geographic's world-class photographic and storytelling capabilities to tell the unique story of Rwanda to National Geographic's audience around the world, which will be available to enjoy on…