Germany: Flyeralarm replaces Allianz as title sponsor of the Women's Bundesliga for 2019-2023

Flyeralarm, a company specialised in online printing solutions for companies, has extended its agreement with the DFB and obtained the naming rights for the Frauen-Bundesliga (Women's Bundesliga) from the 2019-20 season, on 08/05/2019. The contract ensures that the company will be the title sponsor of the German Women's league, which will become the "Flyeralarm Frauen-Bundesliga", until the end of the 2022-23 season. Flyeralarm has been a premium partner of the German women's national team since 2013.

Flyeralarm will be present on signage at all stadiums and will, like Allianz, benefit from visibilty on the shirt sleeve of each club. "The company will have the opportunity, in close collaboration with the DFB and the clubs, to implement a development programme for the young women's players of the Frauen-Bundesliga. The one-year programme includes coaching sessions, meetings with successful women in the worlds of sport and business, media training and internships in DFB partner companies in Switzerland and other foreign countries," said the German Football Association.

The insurance…