Athletics: Seiko (watchmaker) becomes the official timekeeper of the IAAF until 2029

The Japanese watchmaker Seiko Watch Corporation has extended its term as official timekeeper of the IAAF for ten years (2020-2029), according to the body on 10/05/2019. "Seiko will provide its state-of-the-art timing and measurement services to all 37 World Athletics Series events during the period, including five World Athletics Championships," said the IAAF.

"The technologies developed by Seiko for athletics have evolved dramatically over the years so that more data of ever greater precision is delivered more quickly and more widely to officials, athletes and audiences alike. The 10-year term of the new agreement will allow Seiko to continue to develop its services so as to ensure that the IAAF remains at the forefront of sports technology and that spectator understanding and enjoyment of athletics is constantly enhanced," added the International Association of Athletics Federations.

Seiko was an IAAF partner at the World Championships in Paris in 1985. Seiko extended its agreement as an official partner of the International Association of Athletics Federations for a further six…