MLS: Colorado Rapids offer its fans a Facebook application to buy tickets online

The MLS (Major League Soccer) franchise Colorado Rapids launched SitNearMe, a ticketing application available to Facebook users on 06/02/2014. Created and edited by the Israeli company Evento, the application can locate Facebook friends attending the match and purchase places beside them. SitNearMe will be available from the beginning of the MLS season in March 2014.

The application also offers clubs data and statistics to analyse the behavior of buyers based on their activities on Facebook. For example, a club can identify and influence the most relevant people in their online community based on who is booking places. Ticketing loyalty programs will also be placed on the social network. SitNearMe will be available for smartphones via a dedicated application.

• The Colorado Rapids will be the first professional football club to use this application.
• The IFA (Israeli Football Federation) also partnered with Evento, in May 2013, during the final of the Israeli Cup (Hapoel Ramat Gan - Hapoel Ironi Kiryat Shmona, 1-1, 4-2 in a penalty shootout on 09/05/2013).
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