Tennis: AXA (insurance) launches an advertising campaign featuring its ambassador Serena Williams

News Tank Football - Paris - News #147907 - Published on 22/05/19 at 13:59
©  Axa
Serena Williams, AXA ambassador - ©  Axa

The French insurance company AXA has launched "Know you can", an advertising campaign featuring its ambassador Serena Williams (WTA), announced AXA on 20/05/2019.

"This positioning symbolizes AXA's new promise to its customers, that of being the encouraging partner who helps them feel more confident to achieve their goals and go further. This new promise plays an integral role in the deployment of AXA's strategic ambition to transition from payer to partner to its customers," added the French insurance company.

"The new tagline will be deployed with a global campaign featuring one of history's greatest tennis champions Serena Williams. Embodying success and self-belief, this campaign symbolizes AXA's values and ambition," explained AXA.

AXA: "Know You Can" with Serena Williams (video)

AXA, back in sports sponsorship with partnerships with Liverpool FC and Serena Williams

  • AXA, training kit sponsor for Liverpool FC's women's and men's teams - ©  D.R.
    AXA became a partner of Liverpool FC's (Premier League Women's Tennis…
©  Axa
Serena Williams, AXA ambassador - ©  Axa

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