Bayern Munich: end of discussions with BMW who will not takeover the capital stake of Audi (press)

"FC Bayern Munich (Bundesliga) told BMW's representatives that it was ending discussions with the automobile brand because of a lack of trust, but Bayern Munich does not want to comment on the reasons for this decision," reported the Swiss news agency AWP Finanznachrichten on 18/05/2019.

The German automaker BMW had previously publicly said it was negotiating with FC Bayern Munich over the possibility of acquiring the 8.33% stake in the club from its competitor Audi, as part of a ten-year deal, with would include sponsorship and other assets, from 2025 and estimated at €800m in total, according to multiple German media outlets on 10/03/2019.

"Negotiations have failed and we have ended discussions and will not become an FC Bayern sponsor," a spokesman for BMW told the German daily Frankfurter Allgemeine Zeitung on 18/05/2019.

The German automaker Audi should therefore continue its commitment to Bayern. Audi, which belongs to the Volkswagen Group, has been sponsoring the Bavarian club since 2002, and acquired 8.33% of the club's shares for €90m in 2011. The automaker pays Bayern…