World Rugby launches a new visual identity and global campaign for women's rugby

"World Rugby launches a new 'Women in Rugby' brand identity and landmark global campaign 'Try and Stop Us' aimed at driving increased participation and engagement among fans, audiences, players and investors in the women's game," said the body on 21/05/2019.

"The global campaign, developed with the support of national unions and regions, uses striking imagery and the inspiring stories of 15 women and girls involved in rugby at all levels of the game from around the world, who are 'unstoppable'. They have challenged barriers to participation and demonstrated how rugby has empowered them to get where they are today, both on and off the pitch," added World Rugby.

"The unique brand proposition will underpin all women's rugby activity, giving it its own identity and playing a central role in inspiring more women to get involved in the sport, growing the global fan base and attracting more investment into the game," said World Rugby. 2.7 million women players worldwide play rugby and there has been a 28% increase in the number of licensed female players since 2017.

• "On Wednesday, the…