LaLiga Santander: FC Barcelona to open a new shop on La Rambla (BCN), the fourth managed by the club

FC Barcelona (LaLiga Santander) is to open a new store in downtown Barcelona (Catalonia, ESP), announced the club on 15/05/2019. Located on La Rambla, the city's iconic street, the store will consist of three floors and have a surface area of 1,900 m2.

"Despite the references to the past, the future store will also be a technological reference, since it will feature holograms, 360º screens and an interactive floor. In this sense, the Barça Store Canaletas will be much more than a store, as it aims to be a space where you can find Barça t-shirts and products, but also a space of 100% Barça experiences, with the aim of boosting innovation and new technologies in the retail business," said the 2018-19 LaLiga Santander champions.

"This will be the fourth Barça Store managed directly by the club and will be added to those at the Camp Nou, Passeig de Gràcia and La Roca Village. The club's strategy is to create a highly recognisable Barça universe in its stores and to have points of sale with a strong brand identity, with a design concept for stores that can be identified throughout the…