2018-19 Coppa Italia: 7.297 million viewers for the final Atalanta BC - SS Lazio on Rai 1

Atalanta Bergamasca Calcio (Serie A TIM) - Societa Sportiva Lazio (Serie A TIM) final of the 2018-19 TIM Cup (0-2), at the Stadio Olimpico (68,530 capacity) in Rome, drew an average of 7.297 million viewers in Italy on the Italian public-TV channel Rai 1, on Wednesday 15/05/2019 (kick-off at 20:45 CET).

This figure represented an audience share of 28.7% and enabled the channel to post the best audience of the day in the Italian TV market on 15/05/2019.

Juventus FC (Serie A TIM) - AC Milan (Serie A TIM) final of the 2017-18 TIM Cup (4-0), posted an average of 10.583 million viewers in Italy on the public-TV channel Rai 1 on Wednesday 09/05/2018.

• RAI Sector: Italian Public Audiovisual Group Founded: 03/01/1954 Shareholding: • Italian State: 99.5583% • SIAE (copyright management company): 0.4417% President: Marinella Soldi Main TV… extended its domestic TV rights to the Coppa Italia and the Supercoppa Italia for the 2018-2021 period, on 07/05/2018.
  
  • The value of the acquisition, which includes radio rights, is €35.5m per season, an increase of 61% over the 2015-2018…