Bundesliga: Bavarian beer brand Paulaner extends with FC Bayern Munich until June 2026

The Munich-based beer brand Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for "another seven years" (until 30/06/2026), announced the 2018-19 German champions on 21/05/2019.

Paulaner is a "Platinum Partner" of FC Bayern Munich, the second level in the sponsorship hierarchy of the Bavarian club. Paulaner will continue to benefit from visibility on the LED signage and will continue as the exclusive beer distributor inside the Allianz Arena (75,000 capacity).

Paulaner has been a partner of the German club since 2003. The partnership between the club and the beer brand was previously extended for five seasons (2016-17 to 2020-21) on 08/07/2015. The value of the newly extended agreement has not been communicated, however, the value of the previous partnership was estimated at €3.5m per season.

"For many years, Paulaner has been a partner that suits us perfectly. Just like Paulaner, FC Bayern have many friends, both at home and across the globe. We are especially pleased that thanks to unique promotions such as the Paulaner fan dreams, Paulaner makes the…