Ligue 1 Conforama: FC Nantes presents a new logo that "looks to towards the future"

FC Nantes (Ligue 1 Conforama) has presented its new logo on 22/05/2019. "Taking the form of the city's coat of arms, anchored territorially by the stoat and decorated with the club's historical name, the new logo, while respecting the heritage of the past, looks to towards the future," said the club.

"The evolution of the logo responds to the need to develop FC Nantes' influence and footprint. To do this, the club has been working for many months on updating its brand strategy and developing a more up-to-date and attractive visual style," added FC Nantes, whose new visual identity was designed by Leroy Tremblot, a design agency specialised in sports and owned by LaFourmi.

"The influence of the Canaries, through their image, local roots and social commitment, is also part of the club's strategic ambitions. The context, society and technology have changed enormously, and the symbols of the Maison Jaune (Yellow House) must also evolve, while respecting history," continued the club.

FC Nantes: video presentation of the club's new visual identity

The former FC Nantes logo from 2008…