Lionel Messi: the Argentine joins forces with MGO (fashion) to launch his first clothing collection

Argentinian international football player Lionel Messi (FC Barcelona, LaLiga Santander) is teaming up with MGO, a company that includes several fashion brands and whose creative director is Tommy Hilfiger's sister, Ginny Hilfiger, to launch his first clothing collection in July 2019, according to American media on 22/05/2019.

The collection will be upscale with a "sporty side" and mainly masculine, but it will also include a number of women's tops. New products will be launched every week, but on a limited basis with certain items produced in larger quantities. There will also be pieces signed by Lionel Messi, according to American media.

"The idea of creating a collection with Messi started with MGO's chief executive officer, Maximiliano Ojeda, who is Argentine and grew up following the sport," said the US fashion website WDD who interviewed Ginny Hilfiger, creative director at MGO, on 22/05/2019. "He has been involved since we started talking to the Messi family two-and-a-half years ago when we presented the idea to them. His sister, who he is very close to, is part of our team as…