Premier League: Liverpool FC launches an official account on the Chinese social network TikTok

Liverpool FC (Premier League) have opened an official account on the Chinese video sharing platform TikTok, according to the Merseyside (ENG) club on 24/05/2019. "The club, which has become the first Premier League side to join and create content for the popular platform, will use the app to reach and engage with new audiences online, particularly younger fans," said Liverpool FC.

"The new account, @liverpoolfc, will share short videos and behind-the-scenes footage from around the club, including training ground moments, entertaining clips and stand-out goal celebrations from the first-team players," added the club.

"We're always looking for creative and innovative ways to strengthen our close ties and engage with our fans around the world. Today we are proud to launch our new official channel on TikTok - we see a lot of potential to reach a new and younger audience with interesting, engaging video content," said Markus Breglec, senior vice president marketing and media at Liverpool FC.

Liverpool FC are the seventh European Top 5 club to launch an official account on the Chinese…