Manchester City FC: Chinese liquor manufacturer JNC becomes a global partner of the club

JNC (Jiannanchun Group Co., Ltd.), a Chinese liquor manufacturer, has entered a global "multi-year" partnership with Manchester City FC (Premier League) and will become the club's "Official Baijiu (Chinese liquor made from grains of wheat or rice) Partner," announced the club on 29/05/2019. Neither the amount nor the exact duration of the partnership have been communicated.

As part of the agreement, "JNC will have the opportunity to engage with City fans with exciting consumer and marketing campaigns, match-day branding, as well as industry events," said the club.

"Through the partnership we're delighted to be able to highlight and educate our global fan-base on such an intrinsic aspect of Chinese culture. As our presence continues to thrive in China, fruitful collaborations like this one with JNC will offer millions of our Chinese fans the chance to experience the club in new and innovative ways," said Damian Willoughby, senior vice-president of partnership at City Football Group.

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