eSports: Puma extends as equipment supplier of all Cloud9 (USA) teams excluding London Spitfire

The German sports equipment manufacturer Puma has renewed and extended its agreement with Cloud9, according to the American eSports organisation on 29/05/2019. "The new, multi-year deal will see the two parties work together on a full apparel collection and involves all of Cloud9's teams, besides its Overwatch League franchise London Spitfire," added the organisation.

"Cloud9 and Puma's collaborative apparel will be made available for purchase by September (2019) on both of their websites. The deal will reportedly also see Puma produce kits for all of Cloud9's teams besides its LCS team, which is off the table as Riot Games partnered with We Are Nations (eSports merchandising) for the North American league," said Cloud9.

Puma became the "official apparel" and the "official game-day pants and shoes provider" for the Cloud9 LCS team that competes in the North America League of Legends Championship Series (NA LCS) on 14/01/2019. "The signing is the largest esports deal to date for Puma," said Cloud9.