LaLiga Santander: RCD Espanyol launches an official account on the Chinese social network TikTok

Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) has launched an official account on the Chinese video sharing platform TikTok, according to the Spanish club on 24/05/2019.

"RCD Espanyol opened a profile on the application with the support of TikTok and LaLiga, becoming the first official profile of a LaLiga Santander club on one of the most downloaded social networks in the world. (...) The club has initiated this new project, as part of its digital strategy, with the aim of reaching the youngest fans, those born in the 1990s and early 2000s," said the Barcelona club.

RCD Espanyol is the eighth club in the European Top 5 to open an official account on TikTok after FC Internazionale Milano (Serie A TIM), Olympique de Marseille (Ligue 1 Conforama), AS Monaco FC (Ligue 1 Conforama), AS Roma (Serie A TIM), FC Bayern Munich (Bundesliga), Borussia Dortmund (Bundesliga) and Liverpool FC (Premier League).

• RCD Espanyol finished seventh in the 2018-19 LaLiga Santander Spanish first division (20 clubs); naming rights contract to the bank Santander since 2016. table, with 53…