Mediaset: acquisition of a 9.6% stake in the German audiovisual group ProsiebenSat.1

Mediaset has announced the acquisition of a 9.6% stake (9.9% of the voting rights) in the German audiovisual group ProsiebenSat.1, according to the Italian audiovisual group on 29/05/2019. "Mediaset Italia and Mediaset España have a strong relationship with ProSiebenSat.1 in the European Media Alliance (EMA) for five years," said the group.

"The goal of this Alliance is to develop scale economies which are crucial for the future of European TV. The rapid process of globalisation that is determining the international scenario is such that European media companies like us need to join forces if we are to continue to compete, or even just resist, in terms of our European cultural identity, eventual attacks by the global giants. It is in this spirit of collaboration and shared vision that Mediaset, the leader in Italy and Spain, has decided to invest in ProSiebenSat.1. An investment that, we are sure, will create tangible value for both groups," added Mediaset.

"The friendly acquisition of a stake in ProSiebenSat.1 is a long-term choice, aimed at creating value with an increasingly…