KPMG: Real Madrid CF is the highest valued club in 2019 (€3.224bn, +10%)

Real Madrid CF (LaLiga Santander) is the football club with the highest valuation, with an estimated value of €3.224bn (+10% in one year), according to the audit firm KPMG, which published "The European Elite 2019 Football club's valuation" which ranks the 32 largest European clubs in terms of financial value on 28/05/2019.

Real Madrid outranks Manchester United FC (Premier League, €3.207bn, -1%), which was in first place in 2018, and FC Bayern Munich (Bundesliga, €2.696bn, +6%), which takes the place of FC Barcelona (LaLiga Santander, €2.676bn, -4%) on the podium. The Ligue 1 Conforama is the only Top 5 league not to have any clubs in the Top 10 in 2019, with Paris Saint-Germain ranked 11^th (€1.315bn), despite a 15% increase over the year.

To determine the value of a club, KPMG relies on five criteria:
• Profitability: the financial management of costs by the clubs (technical costs, staff costs, player salaries, etc.).
• Popularity: brand recognition (engagement rate on social networks, fan communities, etc.).
• Sporting potential: squad value, measured in particular by the…