Athletics: IAAF to take on a new name "World Athletics" and logo from October 2019

The International Association of Athletics Federations (IAAF) has adopted a new name, "World Athletics", and a new logo, according to the body on 09/06/2019. "The new brand identity will begin its rollout in October after the IAAF World Athletics Championships Doha (Qatar) 2019 and following Congress's approval of the change to the Federation's legal name."

"The new name, 'World Athletics', builds upon the organisation's restructuring and governance reform agenda of the past four years to represent a modern, more creative and positive face for the sport. The logo design is comprised of three main elements: the 'W' of World, which is also a symbol of an athlete's arms raised in victory; the 'A' of Athletics, which also represents an athlete's focus as they prepare for the road ahead; and an arc over both to represent the entire athletics community coming together. The logo also includes the sweep of a running track which appears in an upward trajectory, symbolising the desire to continually push beyond limits. The patterns capture the energy present in all four of athletics' group…