Liga BBVA: Javier Martinez (formerly of Walt Disney Company), VP of Marketing for Atletico Madrid

News Tank Football - Paris - Appointment #14943 - Published on 18/02/14 at 14:55

Javier Martinez was appointed vice president of marketing for Atletico Madrid (Liga BBVA) on 11/02/2014. The Spaniard left his position as vice president of marketing and sales at the Walt Disney Company to join the Madrid club. He will work under the supervision of Miguel Angel Gil, CEO of Atletico Madrid.

Javier Martinez will be responsible for leading the growth strategy around the marketing activity of the club in the following years. He will also implement techniques for promoting and selling the club's brand in order to attain growth internationally.

  • Atletico Madrid is in 3rd place with in Liga BBVA (goal difference: +43) after 24 match days (19 wins, 3 draws and 2 losses), with the same number of points, 60, as Barcelona (+52) and Real Madrid (+44)

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Javier Martinez
  • Since February 2014: vice president of marketing for Atletico Madrid
  • September 2012-February 2014: vice president of marketing and sales for Walt Disney…


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