Serie B: MSC Cruises partners with U.S. Palermo until the end of 2013-14 season

The shipping company MSC Cruises has partnered with U.S. Palermo (Serie B Eurobet, ITA) until the end of the 2013-14 season, the club announced on 14/02/2013. The agreement was finalised with the help of the Italian media rights marketing agency Infront.

MSC (Mediterranean Shipping Company) have developed a commercial cruise offer in conjunction with the club. The company will also set up a contest allowing fans of the club to win a trip on an MSC ship. This contest will also be put into place in May and June 2014 with the clubs Lazio, Genoa and Naples.

MSC will be present on the pitch-side advertising boards at Palermo's matches. The club is first in Serie B after 25 Matchdays with 46 points (13 wins, 7 draws and 5 losses).

• Palermo will display the website address of the new sponsor on its shirts, pending the signing of the sponsorship agreement.
• The club is seeking a company capable of paying between €500,000 and €900,000 per season to become the major shirt sponsor and replace Eurobet, an online betting service that was the principle shirt sponsor during the 2010-11 to…