Bundesliga: LG Electronics opens a 50 square meter shop at the BayArena in Leverkusen

The LG company opened a 50 square meter shop within the BayArena (30,200 seats) of Leverkusen on 15/02/2014. The Korean electronics company has been the main shirt sponsor of Bayer Leverkusen (Bundesliga) since 2013. Both parties are bound until the end of the 2015-16 season. The annual sum of the shirt sponsorship is estimated at €5m.

The boutique will display LG smartphones, televisions and appliances in the colors of Bayer Leverkusen. This is the first point of sale of the Korean company in Germany. LG intends to use the shop to establish communications operations, as well as entertainment at Bayer Leverkusen's home matches.

The shop, located in the west gallery, will remain open one hour after matches.

• BayArena has Wi-Fi and connected screens via StadiumVision, a system implemented by Cisco.
• Bayer Leverkusen faces Paris Saint-Germain (Ligue 1) in the Round of 16 of the 2013-14 Champions League.
  • The Parisians, first in their group in the group stage, played the first leg at the BayArena on 18/02/2014 (0-4).
  • the return match is at the Parc des Princes on 12/03/2014.
• LG…