France: ERA Real Estate becomes a partner of the Coupe de la Ligue until 2016-17

The international franchise network of real estate agents, ERA Real Estate, became an official partner of the Coupe de la Ligue on 17/02/2014. The partnership will begin during the final of the 20^th edition of the competition, which sees Olympique Lyonnais versus Paris Saint-Germain at the Stade de France on 19/04/2014. The contract runs until the 2016-17 season, but the real estate group has several exit clauses.

The annual budget is less than €600,000. ERA Real Estate will be visible on the communication media of the Coupe de la Ligue, as well as on various advertising boards at all matches in the competition. "A device with 360 degree range showing exclusive ERA content will be installed in order to show this partnership throughout France during the sports season," said the LFP (French Professional Football League).

"This commitment reflects our desire to develop outreach from which our entire network can benefit. This partnership will also allow ERA Real Estate to communicate throughout the year using the iconic Coupe de la Ligue trophy. This is a new level of commitment to the…