Ligue 1 Uber Eats: "The naming announcement equivalent to a media plan of €5.4m" (Metrics Factory)

News Tank Football - Paris - News #149909 - Published on 17/06/19 at 17:19
©  D.R.
The LFP - Uber Eats partnership was made public on 12/06/2019 - ©  D.R.

"The naming (rights) announcement of the Ligue 1 Uber Eats has generated, in the first 24 hours, digital benefits that equivalent to a media plan of €5.4m, according to our estimates," said Clément Joffrin, sports consultant in the agency The Metrics Factory, to News Tank Football on 13/06/2019.

Uber Eats, a meals home delivery service and...

©  D.R.
The LFP - Uber Eats partnership was made public on 12/06/2019 - ©  D.R.

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