Ligue 1 Conforama: Boulanger (distribution) main shirt sponsor of LOSC Lille from 2019-20

Boulanger, a French distributor specialised in multimedia and household appliances, has extended its partnership and become the main shirt sponsor of LOSC Lille (Ligue 1 Conforama) from 2019-20 on 17/06/2019.

A partner since 2009 (via its subsidiary Webdistrib, Boulanger became a partner in 2012), Boulanger has become a "main partner", the first level in the sponsorship hierarchy of the Lille club. The brand based in Lesquin (FRA) has been a sleeve sponsor of LOSC Lille since 2016-17. "Boulanger will no longer be a sleeve sponsor of the club from 2019-20," said LOSC Lille to News Tank Football on 17/06/2019.

"From the 2019-20 season, Boulanger will have a strong visibilty on the chests of the Dogues (nickname of the club), during matches (Ligue 1 Conforama, Champions League) and training, as well as with the women's and eSports teams. This partnership will also be expressed through numerous digital and event activations with the communities of the two northern institutions," said LOSC Lille.

In 2017-18, the Partouche Group, a French casino hotel company, became the main shirt and…