"We started in China in 2016, today we have more than 4 million followers" (A. Jobst, Schalke 04)

"When we started in China in 2016, we had just a couple of hundred thousand followers (on local social media). Today, we already count more than four million Schalke fans on various social media channels in China. In addition, we want to show how close we are with the local fans by visiting the country with our team and play friendlies," said Alexander Jobst, board member in charge of marketing of FC Schalke 04 (Bundesliga), to News Tank Football on 20/06/2019.

In June 2018, Alexander Jobst extended his contract as a Schalke 04 board member until 2024. Schalke 04 posted record revenue of €350m (€305m non-transfer revenue) in 2018, including €80m in sponsorship, €15.7m in merchandising, and €14.2m from catering.

"In a matter of hours, we can transform the VELTINS-Arena (capacity 62,271), where week after week our pro players play football, into a concert venue or a trade fair hall, and host events both small and very, very large. With our own (club-owned) catering company, we are able to offer a variety of possibilities for companies, partners or even private individuals. Not many…