Ligue 1 Conforama: Bulk Homme (cosmetics, JPN), regional partner of PSG, Kylian Mbappé ambassador

Bulk Homme, a Japanese brand of cosmetic products for men, has become a regional partner in Asia of Paris Saint-Germain (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 19/06/2019. French striker of the Parisian club, Kylian Mbappé, also became an ambassador for the Japanese brand on 17/06/2019 (see below).

From 01/07/2019, Bulk Homme will benefit from the status of regional partner, the fourth level in Paris Saint-Germain's sponsorship hierarchy. The 2018-19 French champions have already established a regional partnership in Asia with the sports betting operator LoveBet (2018-2020). The club's partnership with the Super 02 water bottle brand in Indonesia will expire at the end of 2018-19.

"According to the terms of the agreement, Bulk Homme will be able to associate its image with that of the Parisian club and its stars within the framework of promotional campaigns. The skincare brand will make use of the innovative solutions that Paris Saint-Germain makes available to its partners, such as the Digital Overlay technology rolled out in the Parc des Princes…