Olympics: Infront acquires media rights for Sub-Saharan Africa (2019-2024)

Infront has acquired the media rights, for Sub-Saharan Africa, to all Olympic competitions (summer, winter and youth) for six years until 2024, stated the Swiss marketing and media rights agency on 18/06/2019. "The territory covers 46 African countries with the agreement comprising exclusive free-to-air television and radio rights, alongside digital rights."

"Infront will also work with the IOC to produce a dedicated African television feedwith a focus on the continent's best athletes, delivering hundreds of hours of programming to audiences across the region. For the Olympic Games Tokyo 2020 Infront will provide a ready-to-broadcast customised programme, with over 200 hours of broadcast made available across 46 sub-Saharan African countries. This will include six to 15 hours of daily content in three languages," said Infront.

"In 2022, the Youth Olympic Games will be hosted for the first time in Africa, in Dakar, Senegal. With a young population, this is an important time for the development of the future of sport in Africa, and the IOC continues to redistribute 90 per cent of…