Basketball: LeBron James (USA) becomes an ambassador of the German luggage manufacturer Rimowa

The American basketball player, LeBron James, has become an ambassador for the German luggage manufacturer Rimowa, a subsidiary of the LVMH group, on 20/06/2019.

The Los Angeles Lakers (NBA) player is part of the brand's new advertising campaign alongside Kim Jones (artistic director of Dior Homme) and Yuja Wang (classical pianist).

The Swiss tennis player Roger Federer also became an ambassador of Rimowa on 12/09/2018.

Rimowa: LeBron James advertisement (20/06/2019)

"Intensely travelling throughout much of his career has also turned LeBron into more than just a great athlete" (Rimowa)

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"LeBron James has a history of coming up huge on the road. Instead of shaking him, the discomfort, the hostility, and the challenges of being away from home only keep him focused.

• Intensely travelling throughout much of his career has also turned LeBron into more than just a great athlete, it's opened his eyes to being able to affect change in the world."

Rimowa, on 20/06/2019